Balfour Campus Center 

At Balfour, we needed to find a way to create individual graphics for thousands of high schools & colleges across the country, while maintaining brand consistency and integrity.  Working with an outside vendor, we created an app that automatically created social media graphics, emails, postcards, digital posters, and more with just a few clicks thus saving the company thousands of dollars in design work and allowing schools to create their own graphics. 

We even expanded it to pull in dynamic content using a web dam enabling the reps to further customize their materials. 

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Role: Creative Director